I ❤️ Clearwater Partnership
As a member-based destination organization, I ❤️ CLEARWATER is responsible for promoting our community as an attractive travel destination and enhancing its public image as a dynamic place to live and work. Through the impact of travel, we strengthen the economic position and provide opportunity for people in their community.
Why You Should Become a Partner
Tourists bring big money to this city. I ❤️ CLEARWATER can help you to capitalize on the tourism market, gain a key advantage over your competitors and access partner-only benefits.
I ❤️ CLEARWATER offers unique marketing opportunities that target both locals and visitors, providing our partners with the maximum return on investment.
Contact us today at 727-831-0479 or at kelly@iloveclearwater.com.
Marketing Audience
- Those likely to travel to Clearwater, Florida on vacation
- Those considering different travel destinations
- Those living in Tampa Bay
- Those already living in Clearwater
- Looking for fun, excitement and variety
Marketing Objectives
- Drive visitation
- Build awareness
- Increase visitor spending
- Position Clearwater as a premier destination
- Highlight inclusive and diverse culture
Marketing Strategies
- Market Clearwater as a year-round destination
- Promote all aspects of Clearwater to generate visitation
- Use media to reach consumers across multiple platforms
- Elevate the brand through partnerships and unique opportunities
National and International SEO Targeting
- Web articles
- Keywords
- Backlinks
Social Media Posts
Facebook, Instagram & LinkedIn
Promote seasonal content and boosted organic posts to drive engagement with relevant audiences
Broadcast Media
TanTalk Radio Ads
WTAN-AM 1340
WTAN-FM 106.1
WDCF-AM 1350
- 30-second spot ads on three stations, reaching four counties (Pinellas, Hillsborough, Pasco and Manatee counties)
- A strategy to include a call to incorporate a call to action to encourage immediate action (bookings)
Radio interview
Interview on The Kelly Kelly Show, airing Mondays from 5 p.m. – 6 p.m. during prime drive time
on three stations, reaching four counties (Pinellas, Hillsborough, Pasco and Manatee counties).
The Kelly Kelly Show is also streamed live on Facebook and YouTube,
which can be shared on social media and podcast on internetradiopros.com.
Radio Audience Profile:
TanTalk Listeners
99% listen at home
72% listen in cars
49% listen at their place of business
TanTalk Listeners are Adult
58% between 25-49
32% between 25-34
25% between 35-49
24% between 50-64
TanTalk Listeners Have Purchasing Power
48% earn $35,000+
29% earn $35,000-$50,000
14% earn $25,000-$35,000
TanTalk Listeners are Decision Makers
Attorneys, Doctors, Educators,
Business Executives, Scientists,
Engineers, Professionals
TanTalk Listeners are Well Educated
86% are College Trained
44% have Graduate Degrees or better
16% are students
TanTalk Listeners Own Real Estate
84% own their own homes
10% own second homes
TanTalk Listeners Drive
99% own at least one automobile
48% own two automobiles
8% own three or more automobiles